More than a drive to store, this brand content campaign allowed to register the influence actions of the brand in line with the new artistic direction.īetween animated content, illustration, film photography, the content offered by our selected influencers with an authentic and very personal style has used modernity and tradition to interpret Gucci Bloom, and we hope, were able to embody the diversity imaginated by Alessandro Michele. The French influencer campaign for the launch of Gucci Bloom incarned by Nelly ( ), Virginie Morgand ( ), Edith Carron ( ), Caroline Drogo ( ) from Les nanas d’Paname ( ), Noemi Ferst ( ), Lia Rochas Pàris ( ), Nina Kolchitskaïa ( ), Yasmine Baïou( ), Marie Doazan ( ) and Marie Guillard ( ), will have allowed to create more than 70 contents. And finally, a story push post, asking the audience to look at their creation for Gucci, if it was possible, with a swipe up link to go to the e-store. Then, the publication of their creation on their Instagram account with dedicated mentions and hashtags #guccibloom and #inbloom). First of all, we proposed to the girls to benefit from a communication operation set up by the brand, the creation of a floral fresco at the street art wall Canal Saint-Martin then a street art wall rue Jean-Baptiste Pigalle, to tease their audience through a story about the upcoming project with Gucci. The campaign was organized around 3 contents. All of them really inspired and enthusiastic to create a visual for the famous Fashion house, were able to suggest their interpretation of the fragrance to their community. Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Blooms notes of natural tuberose and jasmine create an unexpectedly rich. For this campaign, we have selected 10 new women whose Instagram feed reflects the universe of Gucci Bloom. /rebates/2fproduct2fbloom-eau-de-parfum-for-her-P422093&.com252fproduct252fbloom-eau-de-parfum-for-her-P42209326u13d&idsephora&nameSephora&ra2. Seduced by the really well made content created in the United States for this same launch, we have decided with Gucci, to collaborate with artists and original content creators. The talent of each one was expressed through photography, illustration, art paper, stylisme, painting or collage. Sublimating this fragrance through the universe of Bloom, in which wild and flowered nature reclaims its rights. ³ Although, I’m sure that will change when they release Bloom L’Intensement Intense Absolu.Inspired by the movie campaign and the storytelling around the product as well as the spring scent of Bloom, Tanke creative team offered to the chosen influencers and the artists the opportunity to deliver an artistic interpretation of the history of the perfume. Notes of natural tuberose and Jasmine leave an unexpectedly rich white. ² A synthetic note with warm and dry woody nuances. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. ¹ Which, by the walk of the collection so far, I frankly doubt. Keep them coming! (maybe just more boldly next time!) Size: 1.7 oz/ 50 mL eau de toilette spray. I can’t really see many people feeling tempted to own all the versions of Bloom, apart for huge fans of the fragrance or collectors… But, if you almost love Bloom, the wide array of its slightly different takes might be a great chance for you to find your perfect version of it. 127.00get it for 120.65 (5 Off) with Auto-Replenish or 4 payments of 31.75 with or. Introduced in 2017, by Gucci, this feminine fragrance has notes of Tuberose, Honeysuckle and Rangoon creeper at the top. I only wish they each had a more defined character, as (except for Acqua di Fiori) they vary so subtly I find difficult to appreciate their differences – even side-by-side! Gucci (Designer) Gucci Bloom (Brand) Envelop your senses in the heady mix of floral fragrance with Gucci Bloom Eau De Parfum spray. These flankers do explore different sides of the original’s accords, which is a great idea, and they’re (mostly) successful in their concepts. Their advantage is: the original Bloom is a beautiful scent so its near-identical offspring is pretty much bound to also smell very good. Envisioned as a thriving garden of flowers, Bloom is. In the wider spectre between “this is another scent altogether” and “this is just the same thing in another bottle”, Bloom flankers definitely sit near the second extreme. A sophisticated perfume capturing the spirit of the contemporary, diverse, and authentic women of Gucci. I think “recognizable yet unique” is what variations of a fragrance should ideally go for, but this perfect balance is hard to find 5.
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